Product category:
Search marketing
News Release from: Efficient Frontier | Subject: Search Engine Performance Report: Q4 2007
Edited by the Marketingservicestalk Editorial
Team on 15 February 2008
Q4 Search Engine Marketing report
released
Efficient Frontier, the search engine marketing technology specialist, has announced the release of the Search Engine Performance Report: Q4 2007.
The report shows that Efficient Frontier's US advertisers spent 29 per cent more on search engine advertising in Q4 2007 than Q4 2006 and improved return on investment (ROI) by 13.1 per cent in the same period Of the top three search engines, Google made the most gains, increasing its share of US total market spend by 8.6 per cent to reach 76.6 per cent, improving ROI by 7.5 per cent, and capturing 97 per cent of the total increase in search spending in Q4 2007 compared to Q4 2006
Efficient Frontier's Search Engine Performance Report: Q4 2007 also shows that while ROI on Yahoo! improved 39.4 per cent since the launch of Yahoo!'s Panama platform (Q4 2007 versus Q4 2006), MSN maintained its lead in driving the highest ROI for advertisers, at 27 per cent greater than the average return across all engines in Q4 2007.
"In 2007, significant shifts occurred in the search marketplaces, specifically the launch of Yahoo!'s new Panama platform and Google's release of major algorithm updates," said Ellen Siminoff, CEO of Efficient Frontier.
"Efficient Frontier's portfolio optimisation technology enables us to react quickly to marketplace changes and continue to drive increased performance for our clients".
Efficient Frontier analysed nearly 17 billion impressions and more than 270 million clicks from its US advertisers to determine how shifts in the search marketplaces in 2007 impacted overall spending and campaign effectiveness.
The Search Engine Performance Report: Q4 2007 was completed based on data from a fixed sample of Efficient Frontier's US clients from Q4 2006 through Q4 2007 and includes data from large search engine advertisers across multiple verticals.
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