EDM Media releases Pabo file
An
EDM Media product story
Edited by the Marketingweek Marketplace editorial team
Jul 27, 2009
The Pabo file from EDM Media offers the opportunity for businesses to target responsive mail order buyers of adult products.
Pabo offers a range of products including lingerie, books, DVDs and more.
Buyers are recruited through inserts, magazine and online advertising and Pabo's own website.
A large number of the consumers on the file have made repeat purchases and spent an average of GBP50 per order.
A typical profile presents: 55 per cent male, 45 per cent female, aged 25-50.
Pabo consumers are mid-market and have shown interest in betting and competitions, charities, European travel, home computers, entertainment, books, fashion and DIY.
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