EDM launches African Children's Fund list
An
EDM Media product story
Edited by the Marketingweek Marketplace editorial team
Jul 16, 2009
EDM Media has launched the African Children's Fund (ACF) list, which has 9,008 active UK donors and provides an opportunity to reach highly responsive and active donors.
The list comprises of individuals who have made a donation to the ACF charity.
Donors are predominantly aged 50 and over and have donated via return of a mail shot.
The list's profile is: 70 per cent female, 30 per cent male; an average donation value of GBP10 or more; with hobbies including knitting, gardening, puzzles and reading.
This list is available for rental.
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