EDM details Purely Creative file
An
EDM Media product story
Edited by the Marketingweek Marketplace editorial team
Jul 16, 2009
EDM Media has launched the Purely Creative file, which it says offers a good opportunity to reach sweepstake competition entrants with 25,000 fresh names added per month.
The Purely Creative file enables marketers to target mail order responders and telephone-friendly consumers with disposable income.
The list comprises 103,683 active UK competition players; 137,263 active Republic of Ireland competition players; and 95,379 active telephone numbers.
Date of birth is available on all records.
The file's profile is: 60 per cent female, 40 per cent male; aged 25-years-old and over; homeowners with a household income of GBP20,000 and more.
The list is available for rental from EDM Media, tested and proven for telemarketing and postal campaigns.
This file is recommended for all sweep appeals in addition to mail order, financial services, publishing, health and vitality products, fashion, music, book clubs, collectables and gardening.
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