Edigitalresearch helps relaunch Sky News Panel

Sky News has relaunched its online research group, the Sky News Panel, with an improved user website supported by an online and TV recruitment campaign to attract new panel members.

The Sky News Panel offers a platform for viewers to express opinions on a range of topical issues that could directly affect them, providing Sky News with instant access to public opinion and enabling it to get closer to its audience.

The new site, developed in partnership with Edigitalresearch, features improved navigation, more in-depth surveys, and a new feedback area for members to see results of earlier surveys and quick polls.

'The Sky News Panel has always been a good way for us to interact directly with viewers and the upgraded site will make this tool even more valuable,' said Simon Bucks, associate editor, Sky News.

'When panel members tell us what they think about topical issues, we can then use their input to contribute to our reporting across all our news platforms.

'Ultimately it helps us understand what our viewers want to see and, what the important issues are to them,' he added.

'We have worked closely with Sky News over the past six years to develop its user panel product,' said Michelle Fuller, director, Edigitalresearch.

'It is a tailored system that enables the news team to keep their finger on the pulse of public opinion.

'Research can be conducted as and when Sky requires and the results are instant,' she added.

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