Jump conference focuses on joined-up marketing

E-consultancy has announced the launch of Jump, a cross-industry series of research reports and a conference (13 October 2010, London) dedicated to joined-up on- and offline marketing.

Jump is aimed to help senior marketers to explore the new era of marketing created by the integration of online and offline channels, technologies and disciplines.

Partners in the initiative include: the Direct Marketing Association, Institute of Sales Promotion, Incorporated Society of British Advertisers, the Marketing Society, Public Relations Consultants Association and the Association of Online Publishers.

The Jump conference, which stands for joined-up marketing and PR, will bring together more than 1,000 of the UK's leading digital and offline marketers, brands and communications experts to debate how best to integrate the various on- and offline channels, how to manage teams, agencies and creatives, and what technologies to employ to merge data, measurement and optimisation.

Delegates will learn from marketers who have led cross-channel marketing campaigns for brands including Argos, Confused.com, Dunhumby, Eharmony and First Direct, along with chief marketing officers who will share their practical insight and experience in managing the organisational transformation required.

E-consultancy has launched a print magazine and Ipad app to support the event.

Jump's Diamond sponsors include Autonomy, Exacttarget, Foviance, Neolane and Sapientnitro.

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