E-consultancy launches three training courses

E-consultancy has announced three new training courses for 2010: Offline Marketing Principles; Online Merchandising and Mobile Marketing.

The company has also increased the frequency of its other digital training courses.

The Offline Marketing Principles course is aimed primarily at those individuals who may have a good understanding of digital channels but need to improve their understanding of traditional marketing principles.

As integration and multichannel campaigns become increasingly important for marketers, it is vital that industry professionals have a rounded skill set.

Online Merchandising teaches delegates the process of developing a relevant, engaging shopping experience.

With thousands of companies selling products online to both businesses and consumers, it takes more than nice site design and a shopping cart to be competitive and profitable.

This course is aimed at anyone responsible for sales performance and effectiveness of the e-commerce channel.

The new Mobile Marketing module is for brands, agencies and any organisation that wants to learn more about how the mobile channel can be used effectively as part of the marketing mix.

Platforms and technologies have improved the user experience and have sparked interest in mobile apps, commerce and effective content delivery.

Understanding this fast-growing channel is a must-have skill for anyone responsible for delivering successful marketing campaigns.

In addition to the new courses, E-consultancy has increased the frequency of its other courses, including Online PR and Social Media, Advanced Search Engine Optimisation, Fast Track Digital Marketing, and Video for the Web.

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