Encore enables timed customer reminders and offers
An
Eclipse Marketing product story
Edited by the Marketingweek Marketplace editorial team
Oct 14, 2009
Eclipse Marketing has created Encore, an after-sales programme for the automotive industry.
Encore was created as a solution to a global automotive client's need to support its dealer network by increasing after-sales activity.
Encore is said to combine historical data from each franchise with manufacturer and marketing data to predict the right moment when customers are likely to respond to reminders and offers.
This predictive analysis leads to the programme contacting customers automatically through high-quality professional direct marketing.
Eclipse realised that a centralised direct marketing programme of timed reminders and offers to customers showed the greatest promise, and would, in turn, generate significant revenue, increase efficiency and improve customer satisfaction.
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