EC Group creates on-pack campaign for Heineken UK
An
EC Group product story
Edited by the Marketingweek Marketplace editorial team
May 7, 2010
Heineken UK has appointed outsourced marketing services company EC Group to handle its Who Wants to Be a Football Millionaire? summer promotion.
The Football Millionaire campaign will be Heineken UK's widest-reaching promotion of 2010 and will run across five of the company's brands - Foster's, John Smith's, Kronenbourg 1664, Strongbow and Bulmers - in the run up to, and during the 2010 Fifa World Cup.
Fronted by 'Who Wants to Be a Millionaire?' presenter Chris Tarrant, the campaign will feature on-pack and on-can in supermarkets and off-licences nationwide and will appear in more than 13,000 bars across the UK from May 2010.
EC Group will build and fulfil all Football Millionaire point-of-sale kits from its site in Hayes, Middlesex.
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