Ebay announces strategic partnership with Octopus

An Ebay Advertising product story
Edited by the Marketingweek Marketplace editorial team Jan 21, 2010

Ebay Advertising has announced a strategic partnership with Octopus Travel as part of an expansion of its travel products and services category.

The partnership will see Ebay deliver benefits to visitors through a co-branded store that offers hotel room listings, auction-style listings and offers.

The Octopus Travel store will be promoted to those who visit Ebay through a combination of paid search and targeted advertising across the network.

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