Easyinsites builds research panel for WHSmith
An
Easyinsites product story
Edited by the Marketingweek Marketplace editorial team
Jul 14, 2010
Easyinsites has announced that it is to build an online custom research panel (Easypanel) for British retailer WHSmith to be sourced from the company's Privilege Club database.
The WHSmith panel will be open to other researchers through the Easyexchange, also known as CPX, powered by Cint.
Researchers/sample buyers will be able to go directly to this panel by establishing an account with Cint, which also provides access, or clients can come directly to Easyinsites, which can also provide research design and analysis along with the sample.
The panel is scheduled to go live in the autumn.
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