'GMTV' Viewback panel open to market researchers

Online research agency Easyinsites has announced that the 'GMTV' Viewback panel is open to researchers and sample buyers on CPX (the Cint panel exchange).

The panel, built and managed by Easyinsites, is comprised of more than 12,000 'GMTV' viewers who have been deeply profiled for their television viewing habits generally and specifically about 'GMTV'.

In addition, key consumer profiling is also in place across the entire panel, including whether they are primary decision-makers or contributors to decisions regarding grocery, automotive, electronics, financial services, housing, and holiday/travel products.

Beyond the deep profiling on television viewing and consumer product decision-making, the 'GMTV' Viewback panellists have also been pre-screened for their interest and ability to take part in webcam and mobile research.

Easyinsites said this enables it to easily and cost-effectively target these panellists for conducting Easyvideo (webcam-based interviews) or Easymobile (mobile polls) projects with these panellists as the sample source.

Researchers and sample buyers can either obtain direct access to this panel by establishing an account with Cint, or clients can come to Easyinsites who can also provide research design, scripting and hosting, and analysis services along with the sample.

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