Easyinsites to build GMTV research panel

Easyinsites has announced that it has been appointed to build and maintain GMTV's new research panel.

The Easypanel is claimed to extend beyond what GMTV has done with its previous research panel through a panellist website containing quick polls, news and results archives, flash headers with messages from presenters, and links to various social media such as RSS feed, Twitter and Youtube.

The GMTV Viewback research panel will be larger and more representative as it will recruit from multiple sources, including the GMTV website as well as throughout the entire spectrum of time segments.

Easyinsites will use its Easymobile product to enable viewers to text a term to a free mobile number - this term and the call-in information will be broadcast during certain key time segments of the programme.

Once the text is received and e-mail address provided, then the online registration process will occur.

With this approach, GMTV expects the panel will be comprised of viewers from all time segments spanning 06:30 until 09:25.

The Viewback panel will also provide members with direct incentives via Paypal and ultimately be open to other researchers globally through the Easyexchange.

Sample buyers will be able to access this panel directly by establishing an account with Cint, which manages the Exchange marketplace, or clients can come directly to Easyinsites, which can also provide research design and analysis services.

The new panel will be live within the next two weeks and opened on the Easyexchange to other researchers by spring 2010.

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