Easyinsites to manage Review Centre research panel

Easyinsites has been appointed by Review Centre to build and manage its first ever consumer research panel.

The deal will give marketers and researchers access to the opinions and insights of the four million monthly users of Review Centre.

Easyinsites will also provide research services to help the review site gain further insight into its customer base.

The proposed 30,000-member panel will comprise a cross-section of the UK's most active consumers with strong opinions, covering all age ranges and socio-economic demographics.

The site's most active users will be invited to join the panel via the Review Centre website.

The panel will be deeply profiled for the site's various product and service categories, thereby making it even more usable and targetable for research purposes.

It will be globally accessible to researchers as it will be built and maintained on the Easyexchange platform (also known as the Cint Panel Exchange) where researchers have direct access to panellists for their own research projects.

The panel is expected to be live and accessible before the start of 2010.

Easyinsites will provide sample access to this panel with or without other research services, or researchers/sample buyers can go directly to the Cint Panel Exchange by establishing an account with Cint, which manages the Exchange.

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