Easyinsites partners with Bounty for family panel
An
Easyinsites product story
Edited by the Marketingweek Marketplace editorial team
Oct 19, 2009
Easyinsites has announced a partnership with Bounty that involves building an extended young family panel and responsibility for the parenting club's bi-monthly research.
The family panel will be built and maintained on the Easyexchange platform (also known as the Cint Panel Exchange) where researchers can have direct access to panellists for their own research projects.
The panel will comprise 30,000 consumers, representative of young families from those in the first trimester of pregnancy through to those whose youngest child is aged four.
The expanded profiling will include deeper and more relevant measures, such as online and offline media consumption and engagement with brands in key categories relevant to this audience, including retail, automotive and financial services.
Easyinsites will provide sample access to this panel with or without other research services, or sample buyers can go directly to the Exchange platform by establishing an account with Cint, which manages the Exchange.
The panel will be live and accessible by the start of 2010, according to Easyinsites.
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