Easymobile offers high poll-response rates

Easyinsites has announced the addition of the Easymobile product to its online market research offering.

Easymobile will enable Easyinsites to conduct rapid polling via mobile phones.

With time pressure being more significant than ever, as well as the massive presence and increased usage of mobile phones, these devices can no longer be ignored as a valid and appropriate method for gathering feedback.

Easymobile will allow clients to gather feedback where time is critical or when a mobile data collection method is more convenient.

The process begins by sending a text message invitation directly to the mobile (the recipient has agreed in advance to be contacted in this manner).

Alternatively, the poll can be promoted via a keyword presented on a website or other broadcast medium that is texted in to a free text number to enable participants to take part.

Easyinsites said Easymobile will deliver faster turnaround combined with higher response rates and greater convenience for certain scenarios.

The Easymobile polls will comprise short surveys typically of three to five questions, in order to ensure elevated response rates.

According to Easyinsites, research shows that polling by mobile phone results in higher, quicker response rates than other approaches, including online.

Further, the use of custom panels enhances the ability to target and complete Easymobile polls, since panellists will have provided in advance their mobile numbers and willingness to participate along with detailed profile information.

In addition, Easymobile can provide participants with a quick view of the findings, in those situations where clients find it beneficial to share the results with participants.

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