Product category:
Point of purchase, retail design
News Release from: Dynamax
Edited by the Marketingservicestalk Editorial
Team on 10 April 2008
Dynamax joins Digital Signage
Association
Digital signage solutions specialist Dynamax Technologies has secured membership in a prominent industry organisation to enhance its corporate visibility and further its international interests.
The recently formed Digital Signage Association (DSA) is an international industry advocacy group dedicated to the needs and interests of digital signage sector companies, including manufacturers, resellers and distributors of related hardware and software, and solutions providers in various vertical markets The company's involvement in the association will be overseen by Tom Nix, vice president and general manager of Dynamax Technologies, the company's North American subsidiary
This article was originally published on Marketingservicestalk on 29 Feb 2008 at 8.00am (UK)
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In addition, Nix will join the organisation's advisory board, which is composed of C-level, sales, marketing and business development executives from a diverse cross-section of digital signage firms.
Formed in 2007, the DSA is operated by NetWorld Alliance, a publisher of business-to-business trade news and information.
"As Dynamax continues to aggressively expand its operations worldwide, and accelerate its business development efforts in multiple geographies, the company felt it was equally important to augment its profile, stature and credibility in the digital signage community by joining the DSA," said Nix.
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"Through its ongoing involvement with this reputable organisation, and through its proactive participation on the group's advisory board, Dynamax hopes to productively collaborate with other digital signage players to address a wide range of topics, issues and challenges currently facing the industry at large".
"The DSA is pleased to welcome Dynamax Technologies as its latest vendor member, and looks forward to the company's future involvement with, and significant contributions, to the organisation," said David Drain, executive director of the Digital Signage Association.
"Active members such as Dynamax are critical to the ongoing health and vitality of both the association and the digital signage industry.
"As this sector continues to grow rapidly on a worldwide scale, it is important for association members to identify, discuss and develop mutually beneficial solutions that will positively impact the industry domestically, and abroad".
The company's DSA membership immediately follows its official entrance into the North American digital signage market, and the opening of a regional office on Madison Avenue in New York, to support business development efforts in the region.
In addition, Dynamax recently announced the introduction and availability of POVNG3, the latest version of its market-leading digital signage software application, and a strategic marketing and business development partnership with Toronto-based St Clair Interactive Communications, a renowned designer, developer and producer of interactive touch-screen, self-service transaction applications.
According to its most recent report, entitled "World Digital Signage Markets," global market research and analysis firm Frost and Sullivan found that the worldwide digital signage software market reached $21.1 million in revenues in 2006, and is forecast to grow at a compound annual growth rate (CAGR) of 19 per cent until 2012.
Much of this growth is currently driven by strong international demand, particularly in North America, for the creation and implementation of digital out-of-home media networks, including hardware, software, middleware, screen displays and network architecture components, which are increasingly being used as flexible, customisable marketing tools for reaching consumers.
In total, Frost and Sullivan forecasts the worldwide digital signage advertising market to increase from revenues of $574.1 million in 2006, to over $4 billion by 2012, with a CAGR of 38.3 per cent.
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