Product category:
Point of purchase, retail design
News Release from: Dynamax
Edited by the Marketingservicestalk Editorial
Team on 05 March 2008
Dynamax signs partnership with St Clair
Digital signage producer Dynamax has signed a strategic marketing and business development partnership with St Clair Interactive, a developer of interactive touch-screen applications.
Dynamax Technologies, a global leader in digital signage solutions, has signed a strategic marketing and business development partnership with Toronto-based St Clair Interactive Communications, a renowned designer, developer and producer of interactive touch-screen, self-service transaction applications The agreement was unveiled by its architects, Tom Nix, vice president and general manager of Dynamax, and Doug Peter, president of St Clair, at Digital Signage Expo 2008 in Las Vegas
This article was originally published on Marketingservicestalk on 29 Feb 2008 at 8.00am (UK)
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At the two-day event, the two companies showcased their collective capabilities via a jointly designed, interactive demonstration which highlights the complementary ways in-store digital signage and touch-screen kiosk systems can work seamlessly to effectively reach consumers and drive measurable retail sales.
Digital Signage Expo is the largest international trade show and conference exclusively dedicated to digital signage, interactive solutions, and point-of-consumer media networks in retail, hospitality, financial and public spaces.
Under the terms of the multi-year partnership, Dynamax and St Clair will jointly pursue select new business opportunities in the US, Canada and Europe that call for integrated, comprehensive software solutions to be deployed across retail clients' touch-screen, self-service kiosk networks, and their digital signage systems.
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Upon securing a new client engagement in accordance with the alliance's provisions, the two companies will collectively design, facilitate and maintain the designated out-of-home network deployment, for which the requirements will vary depending on each customer's objectives, specifications, and technology infrastructure.
Both firms will share in all revenues and recurring fees associated with each deal.
"As the retail sector continues to evolve technologically, and as marketing vehicles become more targeted and sophisticated to directly engage consumers, there is a significant revenue generation opportunity surrounding the integration of digital signage and in-store kiosk technologies in diverse retail settings," said Nix.
"This strategic partnership strengthens Dynamax's value proposition and technology portfolio for North American retail accounts, and enables the company to more effectively manage the unique technology and business requirements of these rapidly-developing marketing channels.
"By joining forces, Dynamax and St Clair can collectively offer retailers integrated world-leading, high-performance solutions that successfully bridge the worlds of digital signage and self-service touch screens, enrich their customers' in-store shopping experiences, and increase sell-through and store profitability".
"This agreement with Dynamax further accelerates St Clair's momentum in the North American retail arena, and significantly enhances its ability to develop and deliver more robust, multi-faceted in-store marketing solutions that are transforming the ways retailers interact with their target customers," said Peter.
"Furthermore, the companies' combined efforts will dramatically reduce many of the operational and technical complexities associated with implementing such systems, and allow retail clients to focus on their primary objectives: increasing merchandise sales, while improving the in-store experience for all guests".
In addition, the partnership calls for Dynamax and St Clair to collaborate on the development and execution of numerous cooperative marketing and communications initiatives, including media and analyst outreach and interviews; case study creation and distribution; sales and marketing collateral design; and joint exhibitions demonstrations, presentations, and speaking engagements at prominent industry trade shows and conferences in North America.
According to global market research and analysis firm Frost and Sullivan, the worldwide digital signage advertising market will increase from revenues of $574.1 million in 2006, to over $4 billion by 2012, with a compound annual growth rate (CAGR) of 38.3 per cent.
AMR Research, a research firm focused on the intersection of business processes with value chain and enterprise technologies, found that retailers increased in-store technology by nearly 14 per cent in 2007.
In total, stores spent over $34.5 billion last year on a wide range of technologies, including in-store kiosks, price-checking devices, self-service checkout stations, and electronic point-of-sale systems.
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