Product category:
Integrated marketing
News Release from: WAX Communications
Edited by the Marketingservicestalk Editorial
Team on 12 July 2007
Dynamo offers iPods in Symbol Coke
promotion
Marketing agency Dynamo has delivered a prize incentive campaign featuring iPod goodies designed to get staff of participating Symbol stores to tune into summer Coke promotions.
The 'Summer Staff Challenge' encourages stores to enter photographs of their displays which exhibit imagination, creative use of space and Coke product for the two upcoming promotions; the first centres on music and the other football The manager of the store judged to have displayed the most creative execution will win a Video iPod complete with Bose speakers worth £250, with a range of iPod Nanos and iTunes credits for other staff members
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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Runner-up stores will scoop iPod Shuffles.
Dynamo has created a range of POS materials in support of the challenge, including an FSDU, barkers and headers.
The flexible display unit can be modified to house the 'iTunes music campaign' and the 'win 1 million tickets' football promotion.
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Leaflets are also distributed to store managers to communicate the promotion.
The Challenge is open to the 13,000 plus stores that retail under the Symbol umbrella, including Budgens, Nisa, Londis, Spar and Costcutter.
Winning stores will be notified by mid-August.
"Getting staff behind a promotion is a key factor in achieving sales uplift: this incentive creates a competitive buzz, a focus on Coke's promotions and should keep it front of mind - and shop - for the summer," explained Dynamo account manager Ross Jackson.
Kenny Chisholm, of Coca-Cola Enterprises, said: "The incentive engenders a team spirit among staff around our promotion, while helping it achieve prominence on the shop-floor.
"Dynamo has devised a great way to reward staff, who are so important to the success of our in-store promotions, while maintaining a fresh interest throughout the summer".
For over 15 years, Dynamo has been delivering outstanding marketing communications for some of the world's biggest brands.
It harnesses a range of disciplines to engage people.
It builds promotional marketing, direct marketing, brand experience, advertising and digital marketing campaigns that deliver commercial results.
Long standing Dynamo clients include: Allied Bakeries, Anheuser-Busch, Cola-Cola, Coca-Cola Enterprises, Danone, HJ Heinz, Nectar, Sainsbury's, Sainsbury's Bank, the Tunisian National Tourist Office and Unilever.
Dynamo employs 55 people and has offices on Tottenham Court Road in Central London.
It is a member company of the Media Squre plc group.
Since its inception in 1991 Dynamo has won a plethora of awards for its work.
In October 2006 Sainsbury's was awarded a Marketing Week Effectiveness award within the CSR category for its Active Kids initiative, which was originated by the agency and continues to be run by them.
In 2006 the agency also won six ISP Awards for campaigns including Sainsbury's Active Kids, Lynx Snake Peel - When You've Been Filthy and Action Man ATOM.
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