Duttons creates brand identity for Alexandra
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Duttons Design product story
Edited by the Marketingweek Marketplace editorial team
May 12, 2010
Duttons Design has created a new brand identity for Alexandra to help the workwear company reflect the fresh approach it is taking to its business.
The new logo, brand values and look were developed by Duttons following customer and staff research, which suggested that Alexandra had a strong name and a reputation for quality but needed a more up-to-date look and feel.
The brand represents an evolution of the company and the new tagline 'Working Smarter' highlights the company's move towards becoming a more contemporary and creative business while retaining its heritage and professionalism.
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