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News Release from: dunnhumby
Edited by the Marketingservicestalk Editorial
Team on 30 April 2008
Dunnhumby appoints partner for Tesco
Screens
International marketing service consultancy dunnhumby has appointed production house Great Guns to develop the next generation of content for Tesco Screens, the in-store TV network.
Development, management and sales of Tesco Screens, formerly known as Tesco TV, were transferred to dunnhumby in August 2006 Dunnhumby redeveloped the proposition to make it more tailored and complement in-store messages, bringing above-the-line campaigns to life in-store
This article was originally published on Marketingservicestalk on 18 Oct 2007 at 8.00am (UK)
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The Tesco Screens network comprises plasma and LCD screens in 100 Tesco Superstores and Extras, with a footfall of 6 million shoppers every month.
Content for the network is divided into seven in-store zones, including Health and Beauty, Home Entertainments and Beers, Wines and Spirits.
Great Guns will provide brand content for the system.
Joel Hopwood, Head of Tesco Screens for dunnhumby, commented: "Since our involvement with Tesco Screens we have always focused on the creative quality of their output.
"Our new partnership with Great Guns will build on this success, and we are very excited about developing the medium to work harder for brands, for the stores and most importantly for shoppers".
Justin Cernis, Great Guns Managing Director, added: "Our skill is in bringing ideas to life, no matter what size of screen or environment they appear in.
"We're delighted to be working on this project".
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