Langdons corporate logo has tartan appeal
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Drawing Room product story
Edited by the Marketingweek Marketplace editorial team
Jan 28, 2010
Drawing Room has designed a special version of the Langdons corporate logo to help the frozen and chilled food distributer promote its delivery service within Scotland.
The idea was to design a tartan version of the company's main corporate logo, to give it a more regional flavour and appeal.
However, the usual corporate colours had to be retained.
In the process of designing the logo, Drawing Room decided to produce a swatch of tartan pattern, which it thought could be used in future advertising or publicity activity.
The client successfully registered the design with the Scottish Register of Tartans in Edinburgh.
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