DQ Global creates Harvey Nichols database

DQ Global, the expert in data quality improvement, has worked with one of the most prestigious department stores in the world, to create a 'single customer view' database.

Harvey Nichols wanted to merge data from seven disparate data sources into a Pivotal/Market First CRM system to create a single shopper view for marketing and e-marketing purposes.

Once it had attained a single customer view, the data then had to be kept in sync thereafter, involving constant cross-matching, updating and point of entry validation.

DQ Global initially provided a data bureau service, using Match de-duplication software to merge and de-duplicate the data into a single data set.

Then, using Authentic8 address correction software, it applied address correction and post code validation in up to 230 countries.

Deceased and gone-away records were then suppressed to ensure the resulting database was not only duplicate-free, but also contained valid address information that could be used for mailings.

Hilda Jenkins, Harvey Nichols' CRM Project Manager, said: "We wanted to create a single customer view of our corporate data with which we could market to our customers.

"We needed high-quality reliable data as our customer base is from the luxury high-end customer sector.

"It was required to get rid of duplicates, cleanse and enhance our data and we wanted a software that allowed us to do this in-house.

"DQ Global provided us with an excellent solution that has enabled us to achieve our business needs; no matter how challenging the data issues, the software has proven flexible and powerful to meet these needs.

"We found DQ Global's team professional, helpful and supportive to work with and we continue to rely on their expertise to keep our data accurate".

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