Product category:
Database management, list services
News Release from: DQ Global | Subject: Data bureau service
Edited by the Marketingservicestalk Editorial
Team on 10 July 2007
DQ Global offers innovative data bureau
service
Data experts DQ Global continue to deliver healthy data for life with the introduction of a data bureau service - with a big difference.
For organisations without the time or resources to cleanse their database in-house, a data bureau is often the answer However, how can you be sure that the database you receive back is as accurate as you would like? DQ Global has the answer: using its own industry-proven software, it provides a data bureau service, cleaning, de-duplicating and correcting addresses, returning a database that's fit for business
This article was originally published on Marketingservicestalk on 5 Dec 2007 at 8.00am (UK)
Related stories
DQ Global offers virtual data bureau service
The integrity of the corporate database is of paramount importance and there is understandable concern - as there is a risk - over entrusting precious data to a bureau.
The difference is that the cleaned data is returned in an access database, plus free software to enable users to review, promote and flag data and generate the perfect record.
As a market leader, DQ Global already supplies enterprise-wide data health solutions to over 400 blue-chip clients worldwide.
A heritage in CRM gives the company the unique ability to handle B2B and B2C data where there can be complex relationships, retaining their referential integrity.
Martin Doyle, CEO of DQ Global, explained: "Nobody doubts that the integrity of the marketing database is critical for success.
"We have found though that there are understandable concerns about the completeness of matched data received back from a bureau especially as they are not dealing with the ambiguous matches.
"By allowing clients to review their cleaned database, we give users the ability to accept or reject their ambiguous data and importantly work with us on tuning and refining the matching process so they may be completely confident their data is fit for its intended use.".
• DQ Global: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
