DotMailer launches LeadVision B2B tracking tool

DotMailer has launched LeadVision, a business-to-business website tracking tool designed to identify site visitors by name and convert previously anonymous website users into active leads.

LeadVision allows users to generate daily customised reports containing website data to inform sales and marketing activity and maximise the return on investment of digital marketing spend.

LeadVision delivers the company contact details of a significant percentage of website visitors, so sales teams can act on this intelligence with immediate follow-up using relevant and targeted sales messages.

Tink Taylor, business development director at DotMailer, said: 'Businesses are spending increasing amounts of marketing budget on what are perceived to be effective search marketing channels.

'But the value of anonymous click-throughs generated by search engine optimisation (SEO) and pay-per-click (PPC) terms is nil without the means to follow up with prospects who failed to engage with you.

LeadVision allows users to produce customisable lead generator reports which can create opportunities for highly targeted multi-touch marketing campaigns.

It provides practical business information like access to contact details as well as statistical data and behavioural information.

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