Domain devises charity loyalty programme
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Domain London product story
Edited by the Marketingweek Marketplace editorial team
Jun 24, 2010
Domain has devised a loyalty programme for the Stroke Association as part of the charity's legacy fundraising marketing strategy.
The activity is designed to create a long-term dialogue with donors who have already pledged to support the charity in their wills; keeping them up-to-date with how their future legacy will help the Stroke Association's work.
The programme will kick off with a pledger specific survey, whose results will shape and inform future communications.
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