Product category:
Search marketing
News Release from: DoubleClick | Subject: Rich Media with HD Video
Edited by the Marketingservicestalk Editorial
Team on 05 March 2008
High-definition rich-media online ad
campaigns
DoubleClick, provider of digital ad technology and services, has launched a feature to enable advertisers to create and deliver online ad campaigns with high-definition full-screen video.
DoubleClick Rich Media with HD Video supports the latest Adobe Flash technology, which improves video performance while decreasing video file sizes for video used in online rich media ad campaigns Epson is the first company in the US to implement DoubleClick Rich Media with HD Video, as part of its whimsical "Epsonality" ad campaign, created by Butler, Shine, Stern and Partners
This article was originally published on Marketingservicestalk on 12 Dec 2007 at 8.00am (UK)
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The new DoubleClick Rich Media HD Video feature with support for Adobe Flash Player 9 makes it possible to launch full-screen video in HD quality from in a banner ad unit without degradation of quality or excessive download times.
With this feature, advertisers can showcase their message in HD Video, in a DoubleClick Rich Media campaign.
"While video has proven itself as an effective form of online advertising, advertisers have had to sacrifice video quality to use the medium," said Ari Paparo, Vice President of advertiser solutions at DoubleClick.
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"This new feature, powered by Adobe Flash technology, gave Epson the ability to showcase their brand in the highest quality available and maximise the effectiveness of rich media ad campaigns with eye-popping video".
Using DoubleClick Rich Media with HD Video, BSSP created a compelling, customised online rich media display ad campaign for Epson in the US, that featured HD video experiences - ideally suited to showcase Epson's unique colour printer capabilities.
HD Video gave BSSP the ability to fully communicate Epson's brand message online and deliver that spark of originality that makes each Epson user and printer unique.
"Throughout this campaign, we aimed to present Epson printers with a human touch and personality; DoubleClick Rich Media with HD Video was exactly the type of solution that helped us achieve our goal," said Jordan Kretchmer, Associate Creative Director at BSSP.
"HD Video lets us deliver our creative in a way that reflects the high quality of Epson products.
"Consumers aren't used to seeing such pristine video online, so we expect the new HD technology to capture peoples' attention like a standard video unit never could".
"By using innovative new technologies and standards, DoubleClick's new HD video feature enables advertisers to redefine the video viewing experience by creating high-quality online advertisements," said Jim Guerard, Vice President for Dynamic Media at Adobe.
"We're pleased that DoubleClick continues to choose Adobe Flash technology to accelerate the next generation of Rich Media advertising on the internet.
"We're extremely excited to work with DoubleClick to push the limits on Rich Media advertising technology.
"The Flash player's support for H.264 video will change the way consumers think of online video".
The campaign will run through 2008 and is featured in DoubleClick's creative gallery.
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