Direct mail campaign supports National Trust

DMS has launched a direct mail appeal campaign for the National Trust to help the charity raise funds to restore Tyntesfield, a Victorian house and gardens in Somerset.

This activity is the penultimate campaign in a 10-year vision to conserve Tyntesfield, understand its history, rejuvenate its spirit and engage the public in its future.

The campaign will raise the GB250,000 required to restore Tyntesfield's orangery to its previous magnificence and is the final major project at the site.

With this campaign, National Trust is targeting two key groups: National Trust donors who share the charity's passion for conserving British properties and gardens, and local people who treasure Tyntesfield as part of their culture and community.

DMS has created a direct mail campaign that will appeal to both audiences by demonstrating the importance of the orangery to the Tyntesfield site and cataloguing the success of the project so far.

The direct mail, which will be sent in July 2010, will be integrated with national, local and dedicated property PR to raise awareness of the cause.

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