DMS extends volunteering organisation's profile
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DMS product story
Edited by the Marketingweek Marketplace editorial team
Apr 30, 2010
British Trust Conservation Volunteers (BTCV) has appointed DMS to help extend the charity's reach and increase the size of its active supporter base.
Over the next 12 months, DMS will create and implement a fundraising programme that aims to extend the reach and profile of BTCV.
At the centre of the communications strategy will be existing BTCV donors and other groups that have a relationship with the charity, who will help spread its key values: inclusiveness, accessibility and choice, appropriate support, sustained environmental improvement and corporate responsibility.
The first task for DMS will be to create and enhance a broad prospect database for the charity.
Following this a range of direct marketing and digital media will be combined to engage prospects with the aims of BTCV to encourage donations and new volunteers.
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