VSO selects DMS for fundraising proposition

VSO has appointed DMS to increase the organisation's number of effective and sustainable recruitment channels.

DMS has been tasked with researching and identifying the international development charity's most suitable target audience as well as ensuring the messaging is as strong as possible for fundraising success.

Further research aims to gain richer insights into this target audience and identify new segments.

As well as traditional direct response communications, DMS will engage with new media channels to create a fully integrated fundraising proposition.

The campaign will also look to target 'virtual volunteers' - people who are interested in volunteering overseas and who understand its benefits but are themselves not keen to volunteer.

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