DMS creates Cats Protection campaign

DMS has designed a Valentine's-themed appeal pack as part of a fundraising campaign by Cats Protection.

The 'How Do I Love Thee' appeal pack was mailed to 80,000 supporters on Valentine's Day and hopes to achieve approximately GBP116,000 in cash donations.

The pack focuses on the loving relationship between a cat and owner and includes successful case studies, verified tips on how supporters can tell when their cat is showing affection, and a window sticker for supporters to show their love for cats.

Using DMS's experience of incentive devices to increase response, the pack offers responders the chance to win an exclusive Cats Protection love-heart-designed mug and bowl set by completing a phrase saying how their cat shows love.

Throughout the pack, DMS uses evidence to validate case studies, illustrating to donors the positive impact previous donations have made - a requirement DMS's recent survey suggested donors want to see more of.

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