DMS to launch fundraising campaign for BTCV
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DMS product story
Edited by the Marketingweek Marketplace editorial team
Jan 14, 2009
BTCV has appointed DMS to launch an integrated campaign in a bid to raise funds and volunteers to mark its 50th anniversary year.
DMS is planning the campaign, called Mud, Sweat and Cheers, which will have an online launch in January and will run throughout 2009.
The company has developed an integrated campaign, including online, direct mail appeals, raffles and postcards to hand out at events and volunteering days, as well as a dedicated fundraising section of the website.
This year, other charity fundraising accounts won by DMS include Asthma UK, Cats Protection, Oxfam and SSAFA.
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