DMS to handle re-engagement project for Asthma UK
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DMS product story
Edited by the Marketingweek Marketplace editorial team
Dec 11, 2008
DMS has been appointed by Asthma UK to handle a major spring project to re-engage lapsed supporters and those who have requested information.
The company is planning an integrated direct mail and online campaign set to launch in March 2009.
Central to the campaign will be understanding the audiences' connection to the cause and motivations for engaging with Asthma UK.
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