DMS targets baby boomers for charity campaign
A
DMS product story
Edited by the Marketingweek Marketplace editorial team
Oct 29, 2008
DMS has designed a multichannel appeal for the Children's Society aimed at helping children and young people living in the West Midlands community.
The appeal, which is a test campaign for other UK regions, is targeted at baby boomers in the West Midlands region and encourages them to become community sponsors.
It integrates direct mail, press advertisements, inserts and an online microsite.
The activity focuses on a local project - Safe in the City in Birmingham - and highlights genuine case studies from children in the area.
The local programme manager is featured discussing local issues in a video clip on the microsite and community sponsors will get ongoing communications from the local projects.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
