SSAFA appoints DMS for donor 'upgrade' campaign
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DMS product story
Edited by the Marketingweek Marketplace editorial team
Oct 17, 2008
DMS has been appointed by the Soldiers, Sailors, Airmen and Families Association (SSAFA) to develop the charity's donor upgrade campaign.
The regular giving 'upgrade' appeal is set to roll out in November.
SSAFA Forces Help will target affluent donors, who have a close connection to the armed forces, to upgrade their current cash donations to a regular monthly gift.
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