Flight Centre forum is powered by Digital Visitor

Flight Centre has teamed up with Digital Visitor to offer an interactive forum powered by Digital Visitor's Visitor Review application.

The forum will enable Flight Centre's customers to share and exchange their travel experience by posting photos and videos, and review destinations, tours and hotels online.

Robyn Simper, specialist marketing manager at Flight Centre, said: 'Social media and user-generated content are playing an increasingly important part in customers' decision-making process.

'By integrated reviews and social media into our website, we are creating a content-driven site that gives the information that customers demand.

'As their experience on our website becomes more convenient and engaging, customers will also be more willing to spend more time researching and explore within the Flight Centre brand,' Simper added.

Anthony Rawlins, managing director of Digital Visitor, said: 'Every photo, video or text comment that is uploaded will increase the level of activity of the website.

'This will boost the ranking of the client's website on search engines as they capture information posted via the Visitor Review solution.

'Clients can further boost their exposure on the search engines by identifying important or popular search terms so that internet users can be directed to add valuable content to each of these important areas,' Rawlins added.

Flight Centre and Round the World Experts will be launching this application on their website in April and the company may also adopt this solution for its other UK brands.

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