Digital Visitor lands Highland contract

Digital Visitor, riding a wave of interest across the leisure industry in internet video, is chronicling a year of events at Scotland's biggest venue, the Royal Highland Centre.

The company has been commissioned to create a DVD that will promote and sell the venue and the wide range of facilities available.

Apart from being the home of the world-famous Royal Highland Show, the Centre can lay on a banquet for 5,000 and has attracted as many as 162,000 people for a four-day event.

From his headquarters in Bristol, Digital Visitor has assembled a Scottish-based video production team, which is capturing a range of events being staged at the indoor and outdoor spaces of the Centre.

The final DVD will also be produced in a way that allows segments to be used for targeted marketing, particularly of event organisers in different sectors.

The latest to be covered by Digital Visitor were the Scottish Golf Show and The Motorbike Show.

"Probably the most important part of our service is that we are able to help our clients deliver this high-quality video in so many ways," said Digital Visitor director Anthony Rawlins.

"For us, it's not just about the DVD but also using the video via websites, in emails, to iPod or other MP4 players or even to mobile phone".

Digital Visitor, founded by Rawlins and co-director Simon Jones, has already secured business from a wide range of high-profile clients including the National Trust, The Science Museum, London, and many of the regional tourist boards around the UK.

Rawlins added: "We offer a complete, integrated video marketing service - and it's affordable.

"That is particularly relevant to clients needing to widen their distribution without straining marketing budgets".

The Royal Highland Centre is already looking forward to extending its association with Digital Visitor beyond 2008.

The Centre's sales manager, Frances Davidson, said: "We have been thinking about this project for some time.

"Brochures and emails are fair enough but we need to get more out of our marketing and a promotional DVD which we can broadcast via web-based technology is an excellent selling tool.

"We are very pleased with the early results from Digital Visitor; they have understood what we wanted - and then delivered it.

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