Science Museum signs up Digital Visitor

Online video marketing company Digital Visitor has been commissioned to cover the launch of a new interactive exhibition, The Science of Survival at the Science Museum in London.

'The Science of' is a partnership between the world-renowned Science Museum and intellectual property management experts Fleming Media.

The brand was created to communicate and transfer a passion and knowledge of science through engaging and entertaining exhibitions and The Science of Survival is the third project to be launched.

Digital Visitor has been asked to produce a series of three videos, each with a specific aim.

The objective is not only to help promote the exhibition to the general public while it is on show at the Science Museum, but also to assist 'The Science of' sales team to promote the new exhibition to potential venues across the world.

The three videos being produced by Digital Visitor are: a 60-second promotional video showing families and kids having fun in the exhibition - it will be used by the Science Museum to attract visitors; a 90-second video that will be used by 'The Science of' to promote the exhibition to other host venues all over the world; and a four-minute walk-through with a member of 'The Science of' team explaining what the exhibition is about and explaining individual exhibits.

Astrid Mascher, Creative Account Manager at 'The Science of', said: "We were looking at ways to help promote the new exhibition and the flexibility of online video seemed to really hit the mark.

"As we are looking at travelling this exhibition all over the world, having a targeted promotional video playing from our website and the ability to email a walk-through of the exhibition to an interested venue is a huge sales tool".

Digital Visitor co-director Anthony Rawlins said: "We are delighted that an institution as prestigious as 'The Science of' has asked us to undertake a project of this kind.

"It's very exciting and underlines how cost-effective video and online distribution is proving increasingly attractive to operators in the leisure and tourism market, including the bigger attractions and destinations such as The Science Museum and the National Trust, another of our recently acquired clients".

Digital Visitor, founded by Anthony and his co-director Simon Jones, also counts the SS Great Britain in Bristol, the Royal Highland Centre, the Bath and West Showground and the Tourism Skills Network among its clients.

Digital Visitor serves hotels, attractions and other clients within the leisure industry by offering engaging, affordable high-quality video products within a fully integrated marketing service.

In delivering video content via website, in emails, to iPod, straight to mobile phones, on DVD (and to HDTV) Digital Visitor can widen distribution of marketing messages at no extra cost.

Digital Visitor provides a more sustainable and environmentally friendly form of marketing than traditional methods of distribution.

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