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News Release from: Direct Marketing Association | Subject: Direct Marketing workshop
Edited by the Marketingservicestalk Editorial
Team on 15 May 2008
Spend two days with some of DM's finest
The DMA is gathering some of the finest thinkers from across the industry to present a workshop on the world of marketing, direct marketing and integration.
Are you a junior level marketer? Or do you have junior marketers on your team? If so, this course is a fantastic way to learn from some of the finest thinkers from across the industry and gain a clear understanding of the world of marketing, direct marketing and integration * Learn about the whole spectrum of the direct marketing industry at a hands-on, understandable level
This article was originally published on Marketingservicestalk on 26 Jun 2007 at 8.00am (UK)
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* Gain a fundamental understanding of the key components that make up a high quality direct marketing campaign.
* Network with the cream of the industry and your peers in similar roles at other organisations.
* Gain a DMA Certificate to help your career progression.
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Delegates will receive a complimentary information pack summarising each of the presentations as well as information on where to seek further information on the industry.
Date: Wednesday 21 and Thursday 22 May 2008, 9.00am - 4.30pm.
Venue: The Courthouse Kempinski, 19-21 Great Marlborough Street, London, W1F 7HL.
Cost: DMA Members GBP495.00 (+ VAT); Non Members GBP643.50 (+ VAT).
Agenda: Wednesday 21 May.
09.00 Registration and Coffee.
09.30 Welcome and Introduction from your Workshop Leader Chris Arnold, Creative Director, FEEL and Chairman, DMA Agency Council.
09.40 So What Exactly is Direct Marketing? Steve Barton, Barton Consulting.
10.50 Questions and Coffee.
11.20 Market Research - Why is it so Crucial to Good DM? Ian Hughes, Managing Director, Consumer Intelligence.
11.50 Market Research - The Potential and the Pitfalls Stephen Phillips, Managing Partner, Spring Research.
12.30 Questions and Lunch.
13.30 Profiling and Segmenting your Data for Maximum Customer Insight Richard Tomlinson, Head of Analysis, CACI.
14.00 Creating a Campaign: Case Study Mark Hancock, Strategy Director, Proximity.
14.30 Questions and Afternoon Tea.
14.50 Data Protection Law: The Basics Jenny Moseley, Directors, Opt-4.
15.40 Legal Stuff: The Essentials Nicola McCormick, Partner, Michael Simkins LLP.
16.10 Summary of Day One and Open Discussion Session led by Workshop Leader.
Thursday 22 May.
09.30 Registration and Coffee.
10.00 Welcome and Introduction from your Workshop Leader Chris Arnold, Creative Director, FEEL and Chairman, DMA Agency Council.
10.10 The Different Media Channels Available Helen Sawyer, Director, The Leaflet Company.
10.40 How to Integrate Media Channels Speaker tbc.
11.20 Questions and Coffee.
11.50 The Brand in Direct Marketing Piggy Lines, Creative Director, DLKW.
12.30 Customer Loyalty and Retention - Setting up your CRM Strategy Speaker tbc.
13.00 Questions and Lunch.
14.00 Evaluation, Testing and Measuring your Campaigns Nick Corbin, Head of Analytics, Wunderman UK.
14.30 Creativity Chris Arnold, Creative Director, FEEL and Chairman, DMA Agency Council.
15.00 Questions and Tea.
15.20 Interactive Test and Discussion.
To book, phone Rommel Gracias at the Direct Marketing Association.
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