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News Release from: Direct Marketing Association | Subject: Green and Ethical Marketing conference
Edited by the Marketingservicestalk Editorial
Team on 16 May 2008
DMA runs Green and Ethical Marketing
conference
The one-day conference on 10 June will focus on how to develop, implement and promote your organisation's ethical policy and achieve your business objectives.
Marketing is now going beyond green wash and discovering ethics is more than just environmentalism Corporate social responsibility is the talk of the boardroom
This article was originally published on Marketingservicestalk on 26 Jun 2007 at 8.00am (UK)
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But with today's increasingly knowledgeable consumers businesses must deliver on their promises or face exposure and damage to brand trust and reputation.
This conference will focus on how to develop, implement and promote your organisation's ethical policy and achieve your business objectives.
Course benefits include the following.
* Identify what ethical marketing means and how to engage in it.
* Explore how to be ethical and reduce costs.
* Investigate routes to setting and implementing an ethical marketing strategy * Learn about the latest consumer trends and how to maximise on them.
Take away: Delegates will receive a complimentary USB stick with all the presentations.
Date: Tuesday 10 June 2008 at 9.00am - 4.30pm.
Venue: British Museum.
Cost: DMA Members Standard GBP295.00 (+ VAT); Charities/sole traders GBP250.75 (+ VAT); Non Members Standard GBP425.00 (+ VAT); Charities/sole traders GBP361.25 (+ VAT).
Agenda: 09.00 Introduction from Chair Chris Arnold, Creative Partner of Ethical Marketing Agency FEEL and Chair, DMA Agency Council.
09.05 How Does Ethical Marketing Fit into the Wider Agenda of Corporate Responsibility? Alex Walsh, Head of Postal Affairs, DMA.
09.30 Case Study: WRAP Julie Burrows, Planner, Archibald Ingall Stretton, and Damien Bos, Account Director, Archibald Ingall Stretton.
10.00 Refreshments and Networking.
10.20 CSR Meets Marketing Sue Garland.
11.00 Case Study: The Business Case for Sustainability Richard Ellis, Group head of CSR, Alliance Boots.
11.30 Lifestyle as a Platform for Change Cyndi Rhodes, Creative Director, Anti-Apathy/ Worn Again.
12.30 Lunch.
13.40 People vs Plant: The Latest Consumer Trends around Ethical Marketing Chris Arnold, FEEL.
14.15 speaker to be confirmed.
14.45 Refreshments and Networking.
15.00 Case Study: Running Joint Campaigns with Business and Local Authorities Robert McKinnon, Head of Business Marketing, Energy Savings Trust.
15.30 Top Tips on How to be Green Matthew Neilson, Head of Environmental Solutions, Royal Mail.
15.50 Discussion Forum.
16.30 Close of Event.
To book, phone Catherine Gibbon at the Direct Marketing Association.
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