Product category:
Trade associations and professional bodies
News Release from: Direct Marketing Association | Subject: New wave response radio seminar
Edited by the Marketingservicestalk Editorial
Team on 08 May 2008
New wave response radio seminar
The Direct Marketing Association is running a seminar that promises to give the insider's guide to generating response from new radio platforms.
The digital radio evolution is reinforcing radio's position, placing it firmly at the forefront of convergence and interaction Digital radio is not just about Digital Audio Broadcast (DAB) sets - radio is now received via PCs and digital television, via Sky and Freeview boxes, and radio receivers are increasingly integrated into MP3 players and mobile phones
This article was originally published on Marketingservicestalk on 26 Jun 2007 at 8.00am (UK)
Related stories
School pupils produce winning charity campaigns
Six teams of school pupils from across the UK have beaten off tough competition to take the top spot in the Young Direct Marketing Awards 2007 run by the Direct Marketing Association.
DMA issues email best practice guidelines
Responding to the changing shape of the email marketing industry and to ward off potential legislation, the DMA Email Marketing Council has updated its best practice guidelines.
Nearly 90 per cent of the population listen to radio for about 23 hours every week.
Commercial radio provides marketers with access to an audience of over 30 million adults with a culture of audience participation.
Beyond increasing radio's availability, these new radio platforms bring additional involvement opportunities for advertisers.
Further reading
New DMA award recognises green thinking
The new Green Initiative category in the DMA Awards will recognise direct marketing campaigns that show evidence of making a positive step to reduce their environmental impact.
Future Foundation study reveals huge value of DM
The DMA has called for a responsible approach to sustain industry growth after new studies have revealed the true impact of the direct marketing and direct mail industry on the UK economy.
For example, listener interaction is no longer just limited to the telephone - texting, email, red button and scrolling text all offer new routes to generate greater response from listeners.
And with so many diverse radio stations, precise targeting of advertising has never been simpler and more cost effective.
This seminar will help advertisers and agencies gain a better understanding of how they can exploit the new wave of radio by exploring insiders' views of the medium based on new research, best practice case studies and experience of programming tactics for stimulating a response from radio audiences.
It's time to revisit radio.
It takes place on Tuesday 20 May 2008 from 9.00am - 1.00pm at Charlotte Street Hotel, London, W1.
Cost: DMA Members - GBP125.00 (+ VAT); Non Members - GBP165.00 (+ VAT).
Agenda: 09.00 Registration and Coffee; 09.30 Introduction: Mike Colling, Managing Director, MCandC; 09.35 Keynote:Radio 3.0: The status of multi-platform radio in the new media ecology Andrew Harrison, Chief Executive, RadioCentre; 10.00 Editorial perspective: How programmers mobilise the radio audience David Lloyd, Programme Director, Virgin Radio; 10.30 Case study: How radio advertising drives business efficiency David Meliveo, Head of Marketing, Autoglass; 11.00 Break and Coffee; 11.20 Case study: 360 degree response solutions - exploiting multiple radio platforms Anna Tingey, Macmillan; 11.50 New research and case study: Using radio to optimise online response: Mark Barber, Planning Director, Radio Advertising Bureau, presents new research exploring the dynamic relationship between radio and online advertising, and Jenny Biggam, Founder, the7stars media agency, demonstrates how the two media have combined to drive business success for fish4jobs; 12.20 Creativity: Best practice radio creativity for response advertisers Martin Sims, Founder, Eardum; 12.45 Questions and Answers.
To book contact: Hannah Lang at the DMA.
• Direct Marketing Association: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
