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News Release from: Direct Marketing Association | Subject: D'MAND
Edited by the Marketingservicestalk Editorial
Team on 02 May 2008
New research tool for DM industry
D'MAND is set to provide marketers with a cost-effective method of gathering the most up-to-date information on how the population is interacting with marketing messages.
Developed by DataTalk Research Services and launched in conjunction with the Direct Marketing Association (DMA), D'MAND will provide in-depth consumer insight by tracking information on the UK population's access to, receipt of and response to marketing messages on a monthly basis The information will be gathered through over 10,000 individual face-to-face interviews each year through Ipsos MORI's Capibus service
This article was originally published on Marketingservicestalk on 26 Jun 2007 at 8.00am (UK)
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Subscribers will have access to the D'MAND database and analysis tools as well as being able to commission additional bespoke questions on any monthly wave of the service.
Information is updated within 10 working days of completion, permitting up to the moment short and long-term analysis.
Mike Hare, operations director at DataTalk Research Services, said: "D'MAND offers marketers an easy and cost-effective way of accessing information on both general consumer attitudes to marketing communications as well as more tailored information which is pertinent to individual campaigns.
"As it is updated on such a regular basis, it is able to provide marketers with a 'real time' impression of trends in their target market".
Victoria Bytel, head of research at the Direct Marketing Association, said: "Such detailed consumer insight is invaluable in fulfilling the potential of a marketing campaign.
"As our research has shown, it is becoming ever more challenging for marketers to register on the consumer's radar and so a tool which can promote better understanding, and therefore better targeting, can only be welcomed by the industry".
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