Product category:
Trade associations and professional bodies
News Release from: Direct Marketing Association | Subject: DMA conference 2008
Edited by the Marketingservicestalk Editorial
Team on 11 February 2008
Data security to lead annual DMA
conference
Data security will be a prominent theme at the annual DMA Data Protection Conference to be held on 6 March 2008 at the Royal Institute of British Architects.
Richard Thomas, the Information Commissioner, will provide the keynote address at the conference The Information Commissioner has called for data security to be given a far higher priority in both the public and private sectors, in company boardrooms and in the general corporate culture following a spate of high-profile data security breaches which he has described as "frankly horrifying"
This article was originally published on Marketingservicestalk on 26 Jun 2007 at 8.00am (UK)
Related stories
School pupils produce winning charity campaigns
Six teams of school pupils from across the UK have beaten off tough competition to take the top spot in the Young Direct Marketing Awards 2007 run by the Direct Marketing Association.
DMA issues email best practice guidelines
Responding to the changing shape of the email marketing industry and to ward off potential legislation, the DMA Email Marketing Council has updated its best practice guidelines.
The ICO's office has recently issued a paper setting out the case for changes to be made to the Data Protection Act 1998 to create a new offence of knowingly or recklessly failing to comply with the Data Protection Act's principles and giving the Commissioner stronger inspection and audit powers for more effective enforcement, of which the DMA is fully supportive.
Caroline Roberts, Head of Public and Legal Affairs at the DMA, says: "Recent events have served to bring data security to the very top of the agenda for companies dealing in personal information.
"So much depends on the public's confidence that their personal information is not being put at risk and it is crucially important for the industry to get this right.
"The Information Commissioner's insight into his office's current priorities and views on enforcement will no doubt be of much interest to our industry and beyond".
Other speakers at the conference will provide updates on developments in the world of data and give practical guidance on how effective data security procedures can be embedded as standard company practice and used as a positive instrument to strengthen consumer confidence.
There is also a new session for those responsible for data protection matters in the voluntary sector.
• Direct Marketing Association: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page


