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News Release from: Direct Marketing Association | Subject: Future of Inserts conference
Edited by the Marketingservicestalk Editorial
Team on 06 November 2007
Inserts industry must come alive to
marketing
Peter Simpson, chairman of the Lateral Group and ex-commercial director of First Direct, is calling on the inserts industry to place greater emphasis on responding to consumer preferences.
As keynote speaker at the forthcoming DMA 'Future of Inserts' conference, Peter Simpson will explain why, instead of fighting battles on all fronts, the integration of online is critical to the future of inserts Simpson will be joined by a host of high-profile speakers offering insights into on and offline, legislative changes, targeting techniques and new environmental thinking
Jo Garcia, chair of the DMA Inserts Council, said: "The inserts industry is facing some key opportunities and real challenges - this conference aims to address those and map out the future of insert marketing".
The DMA Inserts Conference takes place on Tuesday, 6 November at the Cafe Royal.
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