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Trade associations and professional bodies
News Release from: Direct Marketing Association
Edited by the Marketingservicestalk Editorial
Team on 13 September 2007
DMA unveils field marketing
accreditation scheme
Following an 18-month consultation and development process, the DMA Field Marketing Council is unveiling its first Best Practice Accreditation scheme.
The certification will serve as an approved stamp of quality for practitioners and benefit clients by allowing them to easily identify and procure quality field marketing services The high assurance standard builds on requirements outlined in the DMA Code of Conduct and identifies best practice standards in 19 different areas such as client contracts, understanding the client brief, standards in the field and quotation and costings
This article was originally published on Marketingservicestalk on 26 Jun 2007 at 8.00am (UK)
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The accreditation scheme will be paid-for but not profit making.
Steve Radford, vice chair of the DMA Field Marketing Council, commented: "Feedback from clients has been very positive - of the clients surveyed in advance, all said that the scheme will make future purchasing processes and decisions easier.
"By selecting an accredited company they can be sure that they are working with one of the very best field marketing providers.
"The scheme will of course continually evolve as the industry and demands placed upon it change and we will be actively seeking further engagement from clients and other relevant parties to help in this process".
The accreditation process will be completed by the DMA Compliance team.
The application process starts with completing an application form and an opportunity to supply copies of relevant documentation for advance feedback.
The accreditation process itself will include a full-day on-site audit where the DMA auditor will randomly select an activity on the day.
The auditor will look at 57 different points over the 19 areas where the agency must prove they are compliant with the standards.
Crucially, accreditation will only be awarded where 100 per cent compliance is demonstrated.
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