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Consumers favour e-mail, survey reveals
Research by Fast.Map and the Direct Marketing Association (DMA) on consumer attitudes to marketing has suggested that e-mail is consumers' favourite direct marketing channel.
News from Marketingweek Marketplace, 14 January 2010
Inserts generate significant online response
The Direct Marketing Association's (DMA) Inserts Council has revealed that inserts are being devalued as marketers fail to acknowledge their ability to generate a significant online response.
News from Marketingweek Marketplace, 24 July 2009
DMA publishes Bluetooth marketing guidelines
The Direct Marketing Association's (DMA) Mobile Marketing Council has published a set of best practice guidelines specifically for the Bluetooth marketing sector.
News from Marketingweek Marketplace, 12 March 2009
E-mail deliverability improving, says DMA
The Direct Marketing Association (DMA) has revealed that e-mail marketers have reported a 94 per cent delivery rate for retention marketing e-mails during the first quarter of 2008.
News from Marketingweek Marketplace, 12 November 2008
DMA releases mobile marketing help notes
The Direct Marketing Association's Mobile Marketing Council has released a series of mobile marketing help notes aimed at guiding businesses through their commercial options.
News from Marketingweek Marketplace, 30 September 2008
Association offers data-protection training
The Direct Marketing Association (DMA) is offering a two-day training workshop in London on 1 October and 8 October on data-protection law.
News from Marketingweek Marketplace, 28 August 2008
Open Minds holds workshop on creative marketing
Open Minds is holding a one-day workshop in London on 1 October, giving advice on launching a creative marketing campaign.
News from Marketingweek Marketplace, 27 August 2008
Advertisers continue to support direct marketing
Spend on direct marketing campaigns increased by 9.8 per cent to GBP18 billion in 2007 according to the DMA's Economic Impact of the Direct Marketing Industry 2008.
News from Marketingweek Marketplace, 16 July 2008
Consumer Protection from Unfair Trading Regs
The DMA has finalised the programme for its briefing on the new Consumer Protection from Unfair Trading Regulations 2008.
News from Marketingweek Marketplace, 9 July 2008
DMA completes first stage of strategic review
The Direct Marketing Association (DMA) has completed the first round of its strategic review, which began earlier this year in response to ongoing changes in the marketplace
News from Marketingweek Marketplace, 28 May 2008
DMA to run Email Marketing Conference
The Direct Marketing Association is running a conference on 5 June entitled Customer focused email - marketing to people not lists.
News from Marketingweek Marketplace, 21 May 2008
DMA runs Green and Ethical Marketing conference
The one-day conference on 10 June will focus on how to develop, implement and promote your organisation's ethical policy and achieve your business objectives.
News from Marketingweek Marketplace, 16 May 2008
Spend two days with some of DM's finest
The DMA is gathering some of the finest thinkers from across the industry to present a workshop on the world of marketing, direct marketing and integration.
News from Marketingweek Marketplace, 15 May 2008
New wave response radio seminar
The Direct Marketing Association is running a seminar that promises to give the insider's guide to generating response from new radio platforms.
News from Marketingweek Marketplace, 8 May 2008
DMA calls for responsible direct marketing
New consumer research from the DMA, in association with Experian, highlights the difference in consumers' perceived use of direct marketing with reality.
News from Marketingweek Marketplace, 2 May 2008
New research tool for DM industry
D'MAND is set to provide marketers with a cost-effective method of gathering the most up-to-date information on how the population is interacting with marketing messages.
News from Marketingweek Marketplace, 2 May 2008
Accreditation scheme for response managers
The DMA, ISBA and the ISP are backing a new accreditation scheme for response management companies to boost client confidence in the industry.
News from Marketingweek Marketplace, 2 May 2008
Marketers must drive up B2B standards
Marketers should be doing more to raise the profile and standards of B2B marketing among the wider business community, according to the B2B Best Practice Alliance.
News from Marketingweek Marketplace, 2 May 2008
Interactive TV generates direct purchase
Consumer research from the DMA has found that interactive TV is the most powerful in driving a direct purchase, despite it being the least experienced of all media.
News from Marketingweek Marketplace, 3 April 2008
How to achieve marketing stand-out
Marketers face an ever-growing challenge in attracting the attention of consumers, according to new research from the Direct Marketing Association.
News from Marketingweek Marketplace, 2 April 2008
Featured articles
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Totally Dynamic wraps cars for pop-star promotion
Totally Dynamic has been selected to wrap two promotional vehicles - a Rolls-Royce Phantom and a Bentley Arnage T - to promote Mariah Carey and Angel Champagne.
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PRTC announces creative writing for PR workshop
The PR Training Centre (PRTC) has announced that the one-day Creative Writing for Public Relations workshop will take place on 8 February 2010 in Covent Garden, London.
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