Direct Marketing Association web site, latest news and contact details

Address:
DMA House 70 Margaret Street
London
W1W 8SS
UK

Listing of all 34 news releases from Direct Marketing Association:

Advertisers continue to support direct marketing

Technical background article Spend on direct marketing campaigns increased by 9.8 per cent to GBP18 billion in 2007 according to the DMA's Economic Impact of the Direct Marketing Industry 2008.

News from Direct Marketing Association (16 July 2008)

Consumer Protection from Unfair Trading Regs

The DMA has finalised the programme for its briefing on the new Consumer Protection from Unfair Trading Regulations 2008.

News from Direct Marketing Association ( 9 July 2008)

DMA completes first stage of strategic review

The Direct Marketing Association (DMA) has completed the first round of its strategic review, which began earlier this year in response to ongoing changes in the marketplace

News from Direct Marketing Association (28 May 2008)

DMA to run Email Marketing Conference

The Direct Marketing Association is running a conference on 5 June entitled Customer focused email - marketing to people not lists.

News from Direct Marketing Association (21 May 2008)

DMA runs Green and Ethical Marketing conference

The one-day conference on 10 June will focus on how to develop, implement and promote your organisation's ethical policy and achieve your business objectives.

News from Direct Marketing Association (16 May 2008)

Spend two days with some of DM's finest

The DMA is gathering some of the finest thinkers from across the industry to present a workshop on the world of marketing, direct marketing and integration.

News from Direct Marketing Association (15 May 2008)

New wave response radio seminar

The Direct Marketing Association is running a seminar that promises to give the insider's guide to generating response from new radio platforms.

News from Direct Marketing Association ( 8 May 2008)

DMA calls for responsible direct marketing

Technical background article New consumer research from the DMA, in association with Experian, highlights the difference in consumers' perceived use of direct marketing with reality.

News from Direct Marketing Association ( 2 May 2008)

New research tool for DM industry

D'MAND is set to provide marketers with a cost-effective method of gathering the most up-to-date information on how the population is interacting with marketing messages.

News from Direct Marketing Association ( 2 May 2008)

Accreditation scheme for response managers

The DMA, ISBA and the ISP are backing a new accreditation scheme for response management companies to boost client confidence in the industry.

News from Direct Marketing Association ( 2 May 2008)

Marketers must drive up B2B standards

Marketers should be doing more to raise the profile and standards of B2B marketing among the wider business community, according to the B2B Best Practice Alliance.

News from Direct Marketing Association ( 2 May 2008)

Interactive TV generates direct purchase

Technical background article Consumer research from the DMA has found that interactive TV is the most powerful in driving a direct purchase, despite it being the least experienced of all media.

News from Direct Marketing Association ( 3 April 2008)

How to achieve marketing stand-out

Technical background article Marketers face an ever-growing challenge in attracting the attention of consumers, according to new research from the Direct Marketing Association.

News from Direct Marketing Association ( 2 April 2008)

Business to benefit from Best Practice Alliance

To raise the profile and standard of B2B marketing in the wider business community, a host of marketing communications trade bodies has come together to form the B2B Best Practice Alliance.

News from Direct Marketing Association ( 7 March 2008)

DMA raises concerns on Agency Workers Directive

Technical background article Despite the Government using its veto to block the Agency Workers Directive in December 2007, the DMA is concerned that it might return to the European Agenda under the French Presidency.

News from Direct Marketing Association (26 February 2008)

Data security to lead annual DMA conference

Data security will be a prominent theme at the annual DMA Data Protection Conference to be held on 6 March 2008 at the Royal Institute of British Architects.

News from Direct Marketing Association (11 February 2008)

Email marketing yet to reach full potential

Technical background article As its annual National Client Email Marketing Survey points to a bright future for email, the DMA is calling on marketers to fulfil the true potential of email in integrated marketing strategies.

News from Direct Marketing Association (30 January 2008)

DMA welcomes breakthrough on deceased data

Technical background article After extensive lobbying since 1991 for access to death registration data for list-cleaning purposes, the DMA welcomes legislation to allow the data to be used to fight fraud and identity theft.

News from Direct Marketing Association (14 January 2008)

DMA email council focuses on deliverability

Technical background article The latest National Email Marketing Benchmarking report has revealed falling delivery rates prompting the DMA Email Marketing Council to call for greater importance to be placed on delivery.

News from Direct Marketing Association (17 December 2007)

DMA announces 2007 awards winners

The Guinness campaign devised by Tullo Marshall Warren for Diageo is the winner of the 2007 Grand Prix at the DMA (UK) Awards, in association with Royal Mail.