Product category:
Mobile internet
News Release from: Dialogue Communications | Subject: SMS
Edited by the Marketingservicestalk Editorial
Team on 11 April 2008
Dialogue runs SMS service for marathon
runner
Dialogue is providing a text messaging service during the London Marathon to veteran runner Ian Capon, who is aiming to set a new world record for the most money raised during the race alone.
The five-digit short code, 84010, supplied by Dialogue, will be emblazoned across the costume of marathon runner Ian Capon, 54, who is a company director from London, as he attempts to set a brand new world record when he competes in his eleventh full marathon this weekend Ian will run dressed in a pyramid shaped costume carrying text and telephone numbers - so that spectators and television viewers can donate money during the race
This article was originally published on Marketingservicestalk on 11 Jun 2007 at 8.00am (UK)
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Capon aims to set a new world record for the highest amount of money raised during only the race itself, he hopes to raise GBP26,200 for the Spinal Injuries Association (SIA).
He is a great supporter of Rebuilding Lives Through Sport (RLTS), which will see half of the money raised by SIA's London Marathon team being allocated, as grants, to encourage participation in wheelchair sport.
"I have a passion for rugby and know that, sadly, a relatively high number of injuries occur through accidents on the field so SIA seemed the most appropriate charity I could run for, especially when I heard about RLTS," said Capon.
"Sport can play a crucial role in rebuilding confidence and relieving isolation following spinal cord injury (SCI) but only a tiny percentage of people actively participate with any regularity.
RLTS is a fantastic way of promoting the benefits of wheelchair sport both to people living with SCI and to the wider disabled community".
"We are very happy to be involved in such an unusual world record attempt," said Guillaume Peersman, Dialogue's UK managing director.
"As well as providing the short code for pledges, we will be tallying the final donations after the run and we really hope that Ian reaches his target".
Dialogue is one of the UK's leading mobile service providers for interactive mobile solutions and has provided SMS services for events such as Sports Relief and Fame Academy.
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