DGMtravelmaps allows geographical search

DGMtravelmaps, an enhancement to DGM's portfolio of affiliate tools, is aimed at empowering mid- to small-tier publishers through an interactive consumer experience that allows geographical search.

DGMtravelmaps has been developed by sister company, Whitecloud Digital Solutions, and is designed to increase the incremental sales in the online travel market.

Travel remains one of the most competitive online markets.

In January 2010, Google reported an increase of 21 per cent in search-related terms and an increase in the complexity and length of search queries.

Merchant investment in the sector reflects this trend, with more merchants entering the affiliate channel to drive online revenue.

DGMtravelmaps aims to provide mid to small affiliates with free technology by which they can increase their onsite experience and drive more traffic to merchants, resulting in incremental sales to the merchant and greater commission to the affiliate.

The tool is freely available to publishers on the DGMaffiliates network.

Based on Google maps technology, DGMtravelmaps can be easily inserted into any website, instantly providing interactive functionality.

The tool, which is distributed through DGMpro, DGM's affiliate management platform, is integrated with the API feeds and tracking links for DGM's travel merchants.

This allows users to search geographically onsite and click through to their chosen merchant.

Affiliates are able to provide users with a rewarding, interactive experience, increasing their click-through rate with no incurred costs or advanced technical knowledge required.

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