DGM announces launch of SEOTrak technology
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DGM product story
Edited by the Marketingweek Marketplace editorial team
Jan 27, 2010
DGM has announced the launch of SEOTrak, which allows advertisers to enjoy search engine optimisation (SEO) value from their affiliate marketing activity.
While the links used in conventional tracking are ignored by the major search engines, DGM said SEOTrak has the ability to be seen by search engines, allowing its merchant's to benefit from the inherent equity from the abundant links in an affiliate campaign.
DGM added that its network of affiliates covering the major commercial sectors of travel, retail, finance and telecoms means that its merchants have access to a powerful addition to their online marketing mix.
SEOTrak has been developed by DGM's sister company Whitecloud Digital Solutions.
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